| A | B |
| experiments | Manipulates one or more independent variables to determine the effects of certain behavior. |
| correlational studies | Involves looking at the relationships between two or more variables, is used when performing an experiment is not possible. |
| survey research | The collection of information reported by people about a particular topic. |
| naturalistic observations | A researcher observes a subject's behavior without intervention. |
| case studies | an in-depth study of an individual or a small group. Usually; are done on people with rare circumstances. |
| longitudinal studies | The same individuals are studied over a long period of time can be years up to decades. |
| cross-sectional studies | examines people of different groups at the same time. |
| confirmation bias | tendency to search for, interpret, favor, and recall information in a way that confirms or supports one's prior beliefs or values. |