| A | B |
|---|
| empirical data | information obtained through observation and documentation of certain behavior and patterns or through an experiment |
| experiments | 1) can determine cause and effect (2) can be retested and proven |
| correlational studies | (1) easier to conduct than an experiment (2) can be used when an experiment is impossible. |
| survey research | (1) cost effective (2) mostly reliable |
| naturalistic observations | more reliable than a lab setting |
| case studies | provides detailed information on specific examples |
| longitudinal studies | (1) can show effects of changes over time |
| cross-sectional studies | (1) quick and easy to conduct (2) generalizable results |
