| A | B |
|---|
| Markup Pricing | Used primarily by wholesalers and retailers who are involved in acquiring goods for resale |
| Cost-Plus Pricing | All costs and expenses are calculated and then the desired profit is added to arrive at a price |
| One-Price Policy | All customers are charged the same price for the goods and services offered for sale |
| Flexible-Price Policy | Customers pay different prices for the same type or amount of merchandise |
| Skimming Pricing | A pricing policy that sets a very high price for a new product |
| Penetration Pricing | The opposite of skimming pricing, the initial price for a new product is set very low |
| Psychological Pricing | Refers to techniques that create an illusion for customers or that make shopping easier for them |
| Odd-Even Pricing | A technique that involves setting prices that all end in either odd or even numbers |
| Prestige Pricing | Sets higher-than-average prices to suggest status and prestige to the customer |
| Multiple-Unit Pricing | Suggests a bargain and helps to increase sales volume |
| Bundle Pricing | Including several complementary products in a package that is sold at a single price |
| Promotional Pricing | Generally used in conjunction with sales promotions when prices are lower than average |
| Everyday Low Prices (EDLP) | Low prices that are set on a consistant basis with no intention of raising themor offering discounts in the future |
| Price Lining | A special pricing technique that requires a store to offer all merchandise in a given category at certain prices |
| Discount Pricing | Involves the sellers offering reductions from the usual price |
| Trade Discounts | Not really discounts at all but rather the way manufacturers quote prices to wholesalers and retailers |
| Seasonal Discounts | Offered to buyers willing to buy at a time outside the customary buying season |
