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Intro to Marketing CHAPTER 15

AB
Closing the SaleObtaining positive agreement from the customer to buy
Buying SignalsThings customers do or say to indicate a readiness to buy
Trial CloseAn initial effort to close a sale
Which CloseEncourages a customer to make a decision between two items
Standing-Room-Only CloseUsed when a product is in short supply or when the price will be going up in the near future
Direct CloseMethod in which you ask for the sale
Service CloseExplains services that overcome obstacles or problems
Suggestion SellingSelling additional goods or services to the customer
Relationship MarketingInvolves the strategies busnesses use to stay close to their customers



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