| A | B |
|---|
| Product Planning | Involves making decisions about those features that are needed to sell a business's products, services, or ideas |
| Product Mix | Includes all the different products that a company makes or sells |
| Product Line | A group of closely related products manufactured and/or sold by a business |
| Product Item | A specific model, brand, or size of a product within a product line |
| Product Width | Refers to the number of different product lines a business manufactures or sells |
| Product Depth | Refers to the number of product items offered within each product line |
| Product Modification | An alteration in a company's existing product |
| Product Life Cycle | Represents the stages that a product goes through during its life |
| Product Positioning | The image a product projects |
| Category Management | A process that involves managing product categories as individual business units |
| Planogram | A computer-developed diagram that shows retailers how and where products within a category should be displayed on a shelf at individual stores |
