| A | B |
|---|
| Channel of Distribution | The path a product takes from producer or manufacturer to final user |
| Intermediaries | All the businesses involved in sales transactions that move products from the manufacturer to the final user |
| Wholesalers | Buy large quantities of goods from manufacturers, store the goods, and then resell them to other businesses |
| Rack Jobbers | Wholesalers that manage inventory and merchandising for retailers by counting stock, filling it in when needed, and maintaining store displays |
| Drop Shippers | Own the goods they sell but do not physically handle the actual products |
| Retailers | Sell goods to the final consumer for personal use |
| Brick and Mortar Retailers | Sell goods to the customer from their own physical stores |
| E-Tailing | Involves retailers selling products over the Internet to the customer |
| Agents | Act as intermediaries by bringing buyers and sellers together |
| Direct Distribution | Occurs when the goods or services are sold from the producer directly to the customer; no intermediaries are involved |
| Indirect Distribution | Involves one or more intermediaries |
| Exclusive Distribution | Involves protected territories for distribution of a product in a given geographic area |
| Integrated Distribution | The manufacturer acts as wholesaler and retailer for its own products |
| Selective Distribution | A limited number of outlets in a given geographic area are used to sell the product |
| Intensive Distribution | Involves the use of all suitable outlets to sell a product |
| E-Marketplace | Online shipping location |
