| A | B |
|---|
| Visual Merchandising | Coordination of all of the physical elements in a plcae of business that are used to project the right image to its customers. |
| Display | Visual & artistic aspects of presenting a product to a target group of customers. |
| Storefront | The total exterior of a business, including the sign, marquee, & outdoor lighting, entrances, banners, windows, & planters. |
| Marquee | An architectural canopy that extends over the store's entrance. |
| Store layout | The way store floor space is used to facilitate & promote sales & to best serve customers. |
| Fixtures | Permanent or moveable store furnishings, such as display cases, counters, shelving, racks, & benches. |
| Complementary Colors | Colors that are opposite each other on the color wheel and create the greatest contrast. |
| Adjacent Colors (analogous) | Colors located next to each other on the color wheel & contrast only slightly. |
| Proportion | Refers to the relationship between and among objects in a display. |
| Formal Balance | Placing like items together (large with large, small with small), and using symetrical designs |
| Informal Balance | Balancing a large item with several small ones. |
| Artistic Elements | Line, color, shape, direction, texture, proportion, balance, motion, lighting |
