| A | B |
|---|
| Advertising Campaign | Involves the creation and coordination of a series of advertisements (both broadcast and print) around a particular theme to promote a product |
| Advertising Agencies | Work jointly with business clients to develop advertising campaigns |
| Headline | The saying that gets the readers' attention, arouses their interest by providing benefit, and leads them to read the rest of the ad |
| Copy | The selling message in a written advertisement |
| Illustration | The photograph or drawing used in a print advertisement |
| Clip Art | Takes the form of images, stock drawings, and photographs |
| Signature | The distinctive indentification symbol for a business |
| Slogan | A catch phrase or small group of words that are combined in a special way to identify a product or company |
| Ad Layout | A rough draft that shows the general arrangement and appearance of a finished product |
| Advertising Proof | Advertisements given to a newspaper or magazine staff for preparation |
