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Intro to Marketing CHAPTER 13

AB
Service Approach MethodThe salesperson asks the customer if he or she needs assistance
Greeting Approach MethodThe salesperson simply welcomes the customer to the store
Merchandise Approach MethodThe salesperson makes a comment or asks questions about a product in which the customer shows interest
Nonverbal CommunicationExpressing yourself through body language
Open-Ended QuestionsRequire more than a yes or no answer



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