| A | B |
|---|
| Financing | Requires a company to budget for its own marketing activities and to provide customers with assistance in paying for the company's products or services. It can also involve making a product more affordable for the customers. |
| Product/Service Management (Core Standard) | Designing, developing, maintaining, improving, and acquiring products or services for the purpose of meeting customer needs and wants. |
| Marketing-Information Management (Core Standard) | Gathering and using information about customers to improve business decision making. |
| selling | Any direct and personal communication with customers to assess and satisfy their needs. |
| Discretionary Income | The amount of money individuals have available to spend after paying for the necessities of life such as house payment and car payment. |
| Promotion | Describes ways of making customers aware of products and encourage them to buy. |
| Price | The amount that customers pay for products. |
| Distribution | Involves the location and methods used to make products available to customers. |
| Product | What a business offers to satisfy needs.. A good, service, or idea. |
| Marketing Mix | Describes how a business blends the 4 marketing elements of product, distribution, price, and promotion. |
| Channel Management | Determining the best way to get a comp[any's product's and services to the customers. Not place or distribution, but the "core standard" version of that. |
