| A | B |
|---|
| Appendix | A segment added to the end of a document; includes supporting information |
| Balance sheet | financial statement that captures the financial condition of the business at that particular moment |
| Business model | The company’s plan or method for making money |
| Business plan: | A company’s blueprint for success; shows how the business works now and how it is intended to work in the future; the written business model |
| Cash flow statement: | financial summary with estimates as to when, where, and how much money will flow into and out of a business |
| Executive summary | most important part of a company’s business plan because it gives an overview of the entire document; used to determine whether it is worthwhile to read any further |
| Financial plan | part of a company’s business plan that shows how the business has performed (or is likely to perform) financially; how a business intends to use its money |
| Implementation | The process of doing or taking action |
| Income statement | A financial summary that shows how much money the business has made or has lost over a period of time; also called the profit-and-loss statement |
| Market analysis: | A systematic study of the market |
| Market position: | The rank of a particular business in a specific market |
| Mission statement | A brief summary of what a business owner wants a business to be doing |
| Product | The good, service, or idea a business offers its customers |
| Product development | The efforts involved in the creation of a new product |
| Product life cycle: | The stages through which goods and services move from the time they are introduced on the market until they are taken off the market |
| Service(s) | Intangible activities that are performed by other people for money; productive acts that satisfy economic wants |
| Strategy | A plan of action for achieving goals and objectives |
| Target market: | The particular group of customers a business seeks to attract |
| Table of contents | The portion of a document in which the sections are listed with their page numbers for easy access |
