| A | B |
|---|
| Accounting | process of keeping and interpreting financial records |
| Balance sheet | financial statement that captures the financial condition of the business at that particular moment |
| Barrier to (market) entry | Anything that blocks the way or makes it more difficult to enter a particular market |
| Bottom line | Net outcome |
| Business model | company’s method or plan for making money |
| Business plan | company’s blueprint for success; shows how the business works now and how it is intended to work in the future; the written business model |
| Business structure | ompany’s configuration of employees for accomplishing specific business tasks; how the business is organized |
| Capital investment | amount of money the business has invested in its goods and other property |
| Capital structure | organization of the influx and outflow of the company’s money, including where the money goes on a regular basis; how a business pays for its operations |
| Cash flow | movement of funds into and out of a business; determines the amount of cash the business has to work with at any given time |
| Cost estimate | ball-park figure (or guess) of how much will be spent on a given activity |
| Equity | Assets minus liabilities; also known as stockholders’ (or shareholders’) equity, book value, and net worth |
| Executive summary | most important part of a company’s business plan because it gives an overview of the entire document; used to determine whether it is worthwhile to read any further |
| Finance | process of obtaining funds and using them to achieve the goals of the business |
| Financial plan | part of a company’s business plan that shows how the business has performed (or is likely to perform) financially; how a business intends to use its money |
| Financial resources | All the sources of money available to a business or project Financing costs: Funding a business activity or project through debt, equity, or venture capital |
| Fixed assets | tems of value a business owns that are not expected to change, e.g., buildings |
| Funding | Money available to a business from one or more sources |
| Human resources | People who work to produce goods and services |
| Income statement | financial summary that shows how much money the business has made or has lost over a period of time; also called the profit-and-loss statemen |
| Letter of intent | document communicating what a person or business intends to do within (or during) a specific timeframe |
| Liabilities: | Responsibilities of the business, especially legal responsibilities |
| Life cycle: | The stages through which goods and services move from the time they are introduced on the market until they are taken off the market |
| Management | The process of coordinating resources in order to accomplish an organization's goals |
| Market analysis | A systematic study of the market |
| Market position | he rank of a particular business in a specific market |
| Marketing | An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relations in ways that benefit the organization and its stakeholders |
| Marketing plan | set of procedures or strategies for attracting the target customer to a business |
| Niche | small segment of the total market interested in a subject |
| Operations | day-to-day activities required for continued business functionin |
| Physical resources | Material items used to accomplish another activity |
| Product | good, service, or idea a business offers its customers |
| Product development | efforts involved in the creation of a new product |
| Product promotion | type of promotion that aims to persuade consumers to buy a good or service |
| Profit | Monetary reward a business owner receives for taking the risk involved in investing in a business; income left once all expenses are paid |
| Resources | Any item that is used to accomplish another activity, such as producing/providing goods and services |
| Return on equity | Financial ratio calculated by dividing net income by book value Return on investment: Financial ratio calculated by dividing net profit by investment Risk management plan: A business document that involves the planning, controlling, preventing, and procedures involved in limiting business losses; optimizes the relationship of potential loss to gain |
| Royalties | percentage of actual sales that a licensee pays to a licensor; usually anywhere from 5 to 15 percent |
| Sales volume | amount of a firm’s sales; usually expressed in dollars |
| Sales volume | amount of a firm’s sales; usually expressed in dollars |
| Strategic plan | Long-range plan for the company as a whole; usually three to five years out |
| Strategy | Plan of action for achieving goals and objective |
| Table of contents | The portion of a document in which the sections are listed with their page numbers for easy access |
| Target market | The particular group of customers a business seeks to attract Third-party agreement: Legal or financial arrangement in which two companies do business through (or using) a third company |
| Venture: | business or business project, usually new |
