| A | B |
| values | what you find important or significant |
| morals | standard of behavior |
| ethics | a branch of philosophy that examines moral codes and behavior and establishes principles for right and wrong behavior |
| bias, preferences | reveal values |
| core values | are more significant than unimportant preferences |
| moral values | motivate us to do the right thing |
| personal values | include minor preferences, core values and moral values |
| Sometimes people change their bias if it goes against their core values | Yes |
| You must keep all the values you grew up with as a child | No |
| You should keep the values | for which you can provide rational reasons for having them |
| Steve Jobs | valued quality of a product over time with his family until near the end of his life |
| Oprah had __________as a core value | service |
| Values can preceed __________in guiding behavior | ethical theories |
| T or F: Different values may lead people to be drawn to different ethical theories to guide their lives | T |