| A | B |
| Accurate | Correct; error-free |
| Advertisement | Any paid form of non-personal presentation of ideas, goods, or services |
| Benefit | Advantage |
| Complaint | A customer’s expression of dissatisfaction |
| Customer satisfaction | A measure of how well a business has met its customers’ expectations |
| Customer-service mindset | The belief that providing customers with excellent service should be a business's top priority |
| Customers | The people who buy goods and services |
| Efficient | Able to accomplish a task using a minimum amount of time and effort |
| Polite | Courteous; respectful |
| Need | Something required or essential that is lacking |