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Java Games: Flashcards, matching, concentration, and word search. |
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| The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objective. | marketing |
| The fundamental elements of marketing- product, price, place, promotion (also called the 4PS). | marketing mix |
| The idea that you must satisfy a customers' needs and wants in order to make a profit. | marketing concept |
| Distribution, Financing, Marketing information management, Pricing, Product/service management, Promotion, and Selling are all | Functions of marketing |
| A specific group of people that are possible consumers of a product. | Target market |
| Analyzing a market by specific characteristics in order to create a target market | market segmentation |
| Market segmentation based on a target market's personal characteristics. Includes: gender, age, income level, occupation, ethnic background, and education level. | demographics |
| Market segmentation based on where your target market lives. Includes: local markets, regional markets, national markets, and global markets. | georgraphics |
| Advertising, personal selling, sales promotion, and public relations make up the | promotion mix |
| All advertising is truthful? | False |
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