| A | B |
| Product | A good or service that a company sells to customers |
| Raw materials | Items in their natural state or condition |
| Scarce | Limited |
| Services | Intangible activities that are performed by other people for money; productive acts that satisfy economic wants |
| Specialty products | Consumer goods and services with special or unique characteristics that customers are willing to exert special efforts to obtain |
| Supplies | Industrial goods that are constantly being purchased and used up in the operation of a business |
| Staple item | A frequently purchased item that businesses keep on hand continuously because the demand for it is constant |
| Shopping products | Consumer goods and services purchased after customers compare products to get the best quality, price, and/or service |