| A | B |
| Carl Jung | developed ideas of Personal Unconscious/Collective Unconscious concepts |
| Sigmund Freud | developed ideas ofID/Superego/Ego |
| Alfred Alder | developed inferiority/superiority complex |
| inferiority complex | overcompensate for a perceived deficiency by behaving in an excessively competitive/aggressive manner |
| superiority complex | may be condescending, smug, or mean to other people who don’t agree (or compete) with them |
| id | driven by pleasure principle |
| superego | our conscience. It tries to make us conform to and thrive in society. |
| ego | works on reality principle; it's goal is balance |