| A | B |
| explicit memory | stored memory of facts |
| episodic memory | remembering when you ran a race |
| semantic memory | knowing the definition of algorithm |
| implicit memory | remembered unconsciously; unaware you remembered it |
| heuristic | mental shortcut that our brains use that allows us to make decisions quickly |
| availability heuristic | My friends all listen to Taylor Swift, therefore lots of high school students must listen to Taylor Swift. |
| representative heuristic | you see a man with a briefcase; he must be a lawyer |
| semantic encoding | when you remember something based on its meaning |