| A | B |
|---|
| Demographics | The sizes of certain minority groups are growing steadily |
| Society & Culture | Customers are busy and want to save as much time as they can |
| Government | The state in which your business operates has recently enacted a regulation that prohibits in-door smoking |
| Economy | Inflation is at an all-time low |
| Dynamic | Changing all the time |
| Interrelated | Meaning they affect each other |
| Environment | Refers to your surroundings |
| Psychographics | The study of consumers based on their activities, interests, and opinions |
