| A | B |
|---|
| Competition | The rivalry between two or more businesses to attract scarce customer dollars |
| Courtesy | Polite behavior; good manners |
| Customer loyalty | The customer’s preference for a business; usually expressed in regular purchases from the business |
| Customer service | Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction |
| Customer relations | All the activities a business engages in to interact with its customers |
| Customer-centric | Focused on customer needs and wants |
| Etiquette | Rules applying to acceptable behavior |
| FAQs | Frequently Asked Questions; used by businesses to answer questions on their websites or other marketing materials |
| Corporate culture | The values and ideals that an organization encourages among its employees |
