| A | B |
|---|
| Incentive | Something that will fulfill a customer’s specific desire or need |
| Patronage | Loyalty to a particular business |
| Proactive | Adapting to the environment in advance of the occurrence of events; taking advantage of opportunities rather than reacting to problems |
| Productivity | The amount and the value of goods and services produced (outputs) from set amounts of resources (inputs) |
| Respect | Regard or esteem |
| Target market | The particular group of customers a business seeks to attract |
| Touchpoints | All the opportunities that businesses have to connect with customers and reinforce their brand value |
| Word-of-mouth promotion | Promotion for a business provided by customers who tell others of their satisfaction with the business |
| Internal customers | The people (i.e., employees) who work cooperatively together to achieve business goals |
