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Java Games: Flashcards, matching, concentration, and word search. |
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MK-901 (formerly MK-004) Have It Your Way! (Nature of Marketing) 1
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| Competitive advantage | The edge achieved by businesses that offer something better than their competitors |
| Durable goods | Tangible items that should last a long time |
| Feature | A fact about or characteristic of a product |
| Marketing | The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large |
| Nondurable goods | Tangible items that are consumed within a short time |
| Personal selling | The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities |
| Planning | The management function of deciding what will be done and how it will be accomplished |
| Marketing concept | A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals |
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Business Marketing Teacher, Career Technical Education |
CENTRAL CABARRUS HIGH SCHOOL |
| Concord, NC |
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