| A | B |
|---|
| Pricing | A marketing function that involves determining and adjusting prices to maximize return and meet customers’ perceptions of value |
| Publicity | Any nonpersonal presentation of ideas, goods, or services that is not paid for by the individual or organization benefiting from or harmed by it |
| Sales promotion | Promotional activities (other than advertising, personal selling, and publicity) that stimulate customer purchases |
| Services | Intangible activities that are performed by other people for money; productive acts that satisfy economic wants |
| Societal marketing concept | A philosophy of conducting business which involves creating and marketing products that benefit individual customers as well as contribute to the good of society as a whole |
| Standard of living | The general conditions in which people live; quality of life |
| Goods | Tangible objects that can be manufactured or produced for resale |
| Producers | The people who make or provide goods and services |
