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Java Games: Flashcards, matching, concentration, and word search. |
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Business Essentials 4.03 Vocab
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| Advertising | Any paid form of nonpersonal presentation of ideas, goods, or services. |
| Marketing | The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. |
| Personal selling | The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities. |
| Place | Marketing element focusing on considerations in getting a selected product in the right place at the right time. |
| Price | Marketing element requiring marketers to determine the amount of money they will ask in exchange for their products. |
| Product | Marketing element referring to what goods, services, or ideas a business will offer its customers. |
| Promotion | A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome. |
| Publicity | Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it. |
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West Forsyth HS |
| Clemmons, NC |
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