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Evaluating Sources & Advertising

AB
rhetoricthe art or skill of speaking or writing formally and effectively especially as a way to influence people
ethosEthical appeal--appeals to character To whom should we pay attention? Whom can we trust? Before we listen to others, we usually must Respect their authority Admire their integrity and motive Have shared values
logosArguing with facts and reason
athosEmotional Appeals
media biasThe tendency of news media to report in a way that reinforces a viewpoint, worldview, preference, political ideology, corporate or financial interests, moral framework, or policy inclination, instead of reporting in an objective way (simply describing the facts).
biasan inclination of temperament or perpective/outlook
implied messagea hidden meanings or messages
mediameans of mass communication
demographicthe statistical characteristics of human populations
target audiencea particular group at which a film, book, advertising campaign, etc., is aimed.
.orgNon-Profit Organization-Typically, the information in these types of sites is credible, but there are some examples of organizations that favor one point of view over others.
.comCommercial Site-Information is usually not deemed reliable or credible.
.eduEducational institution-This type of source is generally credible because they are examined carefully.
.govGovernment-The information is considered to be from a credible source.
.milMilitary-Generally credible.
.netInformation from these sits should be analyzed for credibility.
Three Questions to ask about a sourceWho is behind this information?, What is the evidence for their claims?, What do other sources say about the organization and its claims?
What is the REAL in researching?R-Read the URL E-Examine the Content A-Ask About the Author L-Look at the Links
What is the CRAAP in researching?C-Currency: Is the research up to date? Have there been any new advancements since this publication? How frequently does research change in this field? R-Relevance: Is the information fact or opinion? Who is the intended audience? A-Authority: What are the credentials of the author? Is the author qualified to write on the topic? How did this information get published? is it peer reviewed? A-Accuracy: Is the information supported by evidence? Can you verify any of the claims using outside information? Are there errors? P-Purpose: Who funded the study? Why was this research conducted? To inform? To persuade? To sell? To entertain? Is the point of view impartial?


English Teacher
Camdenton High School
Camdenton, MO

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