| A | B |
|---|
| location | An advantage provided by retailers in a channel of distribution is that they can provide the products of many manufacturers in one ______________ |
| semi truck | The transportation method frequently used for short-distance shipping |
| few | Producers generally prefer to use as ________channels and channel members as possible |
| needs | Product managers need to ensure that the company's products satisfy customer |
| channel members | Businesses that participate in activities that transfer goods and services from the producer to the user |
| time | type of utility is created when customers are able to purchase a product when they need it |
| small lightweight parts | products would most likely be shipped by airplane |
| product line | one way to develop THIS is to offer various qualities and prices of the items carried |
| administered channel. | A channel in which one organization takes a leadership position to benefit all channel members i |
| businesses | Wholesalers usually just sell __________ products but occasionally sell to consumers as well. |
| activities | The number and type of businesses in a channel of distribution are determined by THESE that need to be performed |
| direct | When distribution involves ONLY a producer and consumer, the channel of distribution is THIS |
| direct distribution | Producers selling directly to the ultimate consumer. |
| economic utility | Satisfaction received from using a product or service |
| telemarketing | Marketing goods and services by telephone |
| possession utility | Utility created by developing a product consumers can afford. |
| extended product | Product with additional features that are not part of the physical product but increase its usability |
| product assortment | Complete set of products offered by a business to the market |
| brand | Name, symbol, or design used to identify a product, service, or company. |
| indirect distribution | Distribution that takes place via channel members. |
| containerization | Packaging products in large quantities at the factory so they can be moved by several transportation methods while reducing the amount of product handling and product damage |
| piggyback | Placing loaded truck trailers on railroad cars and shipping them to the final destination |
| warehouses | Buildings in which large quantities of products are stored until sold |
| magazines | products is most likely to be sold through several different channels of distribution |
| customers | THESE people definitely influence the development of distribution channel as they are the final user |
| bar codes | Product identification labels that can be read by scanners and that are used to track product shipments |
| MORE | Products such as soap, books, candy, and pens are distributed in _________ than one channel usually |
| water transportation | slowest method of transporting goods |
| special handling, number of users, perishabliity | 3 factors that producers consider when deciding which channels to select for distribution |
| truck and rail | PIggyback service is the combo of these TWO mode of transportation |
