| A | B |
| Ethics | The basic principles that govern your behavior. |
| Integrity | Adhering to an established set of personal ethics and sound moral principles; acting with honesty in all situations. |
| Accountability | The condition of having to answer for or be liable for your actions; accepting responsibility for your decisions. |
| Transparency | The quality of being just as one seems; being open and truthful when communicating. |
| Fairness | The ability to make judgments without favoritism or self-interest; engaging in fair competition and creating equal relationships. |
| Respect | Regard or esteem; honoring the rights |
| Rule of Law | Complying with laws and regulations. |
| Viability | The long-term value of your choices. |
| Consequence | The result of an action. |
| Dilemma | A difficult situation in which you are required to make a decision. |
| Ethical dilemma | An issue in which you must decide whether something is right or wrong; sometimes referred to as an ethical situation. |
| Intuition | Instinct; gut feeling. |
| Role model | A person whose behavior is imitated by others. |