| A | B |
|---|
| TV | An example of mass media advertising is network and local ______ |
| Salespeople | THESE people need to be well informed and knowledgeable about the products and services they represent |
| Full amount | Payment terms stated on an invoice as "net 30 days" means the buyer must pay THIS in the 30 day period |
| PAID | Advertising includes all forms of ________ promotion that deliver a message to many people at the same time. |
| operating | Advertising, taxes, insurance and depreciation are all examples of THIS type of expense |
| BOTH | _________ a strategy of setting a high price and a strategy of setting a low price can result in a satisfactory profit |
| consumer demand | The manufacturer of a product that is very popular will benefit from pricing goods based on THIS |
| margin | Difference between selling price and cost of goods sold. |
| cash discount | Reduction in price given for paying by a certain date. |
| corrective advertising | Advertising designed to change a false impression left by earlier misleading information. |
| trade discount | Price reduction given to channel partners in exchange for additional services. |
| full disclosure | Providing all information that allows consumers to make an informed buying decision |
| markup | Amount added to the cost of goods sold to calculate a selling price. |
| cost of goods sold | Cost to produce a product or buy it for resale. |
| law | Advertising that violates the _____ is false advertising |
| net profit | Difference between selling price and all costs and expenses |
| markdown | Amount by which the original selling price is reduced before sale. |
| services | A price reduction that manufacturers give to their channel partners in exchange for additional ________________ is a trade discount |
| purchase | Feedback from customers, company records, & comparison studies of competing businesses would all be useful in determining what to _____________ |
| Straight rebuy | Buying something from the same company that you have purchased before is this kind of a buy |
| Information search | The stage of the decision making process you are in if you are asking advice from a friend |
| early | A cash discount is a reduction in product prices offered for paying _________ |
| communication | Effective promotion is based on effective |
| display; labels | In self-service merchandising, customers are persuaded to buy through merchandise _________ & ____________ |
| NOT | ALTHOUGH price IS important to customers they will _______ always accept lower quality in order to save money |
| costs & profits | Important areas that can affect a THESE include damaged or stolen merchandise, merchandise returns, & markdowns |
| expense | Offering free delivery adds to operating ____________ |
| false | Advertising that is misleading in any material respect |
| customer | A decision about the variety of products to be stocked must balance __________ needs and the financial capability of the business |
| Buying Motives | examples of THESE include: desire for health, status, physical need |
