| A | B |
|---|
| promotion | The process of making customers aware of a product,service, or event. |
| media | The channels of communication used to send a message to the target market. |
| advertising | A paid form of communication delivered to consumers by a product maker or seller. |
| publicity | Unpaid media attention,whether negative or positive about a business and its products, services, or events. |
| Personal selling | In-Person, face to face communication between a seller and a customer. |
| The advantage of personal selling | The seller can immediately address any concerns that may be causing hesitation on the part of the buyer. |
| sales promotion | An additional incentive offered for a limited time to encourage consumers to buy a product. |
| Example of publicity | An interview of Jeff Bezos, the founder and CEO of Amazon on "60 minutes" on the eve of Cyber Monday. |
