| A | B |
|---|
| Visual Merchandising | The process of creating three-dimensional displays to promote products |
| Native Advertising | Online content created by a company that has appearance of non ad content, such as an editorial. |
| interest | The ad holds the interest of the consumer long enough to present the message |
| attraction | The ad catches the attention of the intended consumer |
| desire | The ad's message makes the consumer want the product. |
| action | The consumer is motivated to buy the product |
| Product Placement | The integration of a product into a movie or television show. |
| frequency | The number of times the targeted group has been exposed to the message. |
