| A | B |
|---|
| Publicity | This is free, but he message is not controlled by the business. |
| Goodwill | Positive feelings about a business created by publicity for something positive such as donating to a charity. |
| publicist | The person for a team, business, player or organization responsible for maintaining relations with the public and news media. |
| damage control | The statement from a publicist that attempts to refute, justify, or downplay stories in circulation and refocus attention on more positive matters. |
| The components of a press release: | A) an attention grabbing headline and story B) An introductory paragraph that concisely states the most important points. C) Information about the business D) A quote from a knowledgeable source E) Contact Information |
| Front Group (Artificial Turf) | A fake grass-roots group that may imply it represents a movement when in fact it is serving a hidden sponsorship or corporate group. They may use deception, present false information, and prevent the public from knowing who is behind the efforts. |
| Personal Selling | Person to person communication between a sales person and a potential customer. |
| The Power of Three | Recent research indicates that successful salespeople and advertisements offer consumers no more than 3 reasons to buy. |
