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II41 1.01 Vocabulary

AB
Project ManagementThe application of processes, methods, knowledge, skills and experience to achieve the project objectives.
Project PlanHelps move a project successfully to completion, includes deciding project scope, client criteria, project deliverables, and distribution of responsibilities.
Client GoalsA client’s aim or desired result of a project.
Target AudienceA group of people, at which a film, advertising, or campaign is aimed at, defined based on their common characteristics such as demographics and behaviors.
DemographicsBreaking groups or markets into segments according to age, race, religion, gender, ethnicity, income, education, or other statistically measurable data.
OptimizationChoosing the correct file formats, adjusting the file size to meet requirements, and applying a file naming convention as specified by the client.
AccessibilityEnsuring that graphics are accessible to everyone including individuals with disabilities.
Pre-productionPlanning phase where target audience, project goals, demographics, budget, deadlines, etc. are determined.
ProductionCreating the graphic per the Pre-production specifications.
Post-productionSaving, exporting, printing graphics and creating revisions per client requests.
File Name ConventionAgreed upon by designers, project managers and client, refers to the protocols that will be used when saving files.


West Forsyth HS
Clemmons, NC

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