| A | B |
| Design Brief | A written plan that identifies a problem to be solved, its criteria, and its constraints. |
| Sketches | Rough drafts of a potential design showing the main features to communicate a look and feel of the design. |
| Specifications | Technical requirements for the design for agreed on deliverables. |
| Drafts | Rough designs or mockups that show the client the designer’s intentions for the final product. |
| Deliverables | The agreed upon finished products that will be provided to the client. |
| Deadlines | The latest time or date by which something should be completed. |
| Design Comps | Multiple renditions of the design to show clients, provides a visualization of a product before it is professionally completed. |
| Feedback loop | Two-way communication between the designer and the client where each round of feedback helps to guide the development of the design. |
| Redesign | Using feedback to make changes to the original project with the ultimate goal of meeting the client’s needs. Can occur several times throughout the time span of a particular project. |
| Project Scope | Defines the boundaries of a project. It spells out the expectations for what needs to be done. |
| Scope Creep | Incremental expansion of the project scope that introduces features not originally planned. Delays project and adds cost. |
| Change Order | An order that adds or deletes content from the original scope of work. |
| Active Listening | The process of listening attentively while someone else speaks, paraphrasing and reflecting back what is said, and withholding judgment and advice. |
| Parroting | A communication technique that takes place when the listener restates or paraphrases what they have heard in their own words. |
| Collaboration | The action of working with someone to produce or create something. |
| Team Communications | The way in which a team decides to communicate during a project. |
| Wireframe | A layout of a web page that demonstrates what interface elements will exist on key pages. |
| Prototype | A first, typical or preliminary model of something, especially a machine, from which other forms are developed or copied. |
| Iteration | A design methodology based on a cyclic process of prototyping, testing, analyzing, and refining a product or process. |
| Writers | Responsible for writing all content. |
| Editors | Responsible for editing all content. |
| Photographer | Responsible for all photography. |
| Videographers | Responsible for shooting all videos. |
| Director | Responsible for making rough and final cuts of video production projects. |
| Designer | Responsible for designing the elements of layout; the look and feel of the project. |
| Project Managers | Responsible for keeping all members on task for a project. Usually the person who interfaces with the client. |