| A | B |
|---|
| Our consumption choices, the brands we use, the activities in which we engage, and the groups to which we belong are all expressions of THIS | unique identity |
| term which refers to the ability of people voicing their opinions about products, brands, and companies on blogs, podcasts, and social networking sites | User-generated content |
| The majority of consumers in the United States live in ________. | urban centers |
| : Decisions can be made more quickly,can increase forecast accuracy, & can be used to improve marketing strategies. | Big data |
| Communication channels no longer flow only from the top down or the bottom up but people can now communicate with others at the same level thru social media | horizontal revolution |
| A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product during the three stages of the consumption process. | consumer |
| disciplines focuses on consumption and consumer behavior from a micro perspective | behavioral economics |
| Music, movies, sports, and books are part of ________. | popular culture |
| a multilayered concept that involves our personal self and our social self. | Identity |
| The ________ is a virtual world that is "always on" and often accessed through virtual reality technologies that allows users to create a unique identity or avatar | metaverse |
| Patagonia urged its customers to buy used clothing in order to conserve the planet's resources. | responsible marketing |
| the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires? | consumer behavior |
| When consumers prefer brands that allow them to connect with their home or home culture | in-group bias |
| Because many different perspectives shape the field of consumer behavior, the field is THIS in nature | interdisciplinary |
| if you are in the market for something new this represents THIS | desire |
| disciplin focuses on consumption and consumer behavior from a macro perspective | sociology |
| someone who grew up in a "wired" and highly networked area | digital native |
| One of the forces that drives consumer behavior is the feeling of being different and separated from the surrounding cultural environment. | cultural distinctiveness |
| Something people must have to live or achieve a goal | need |
| refers to the online means of communication, conveyance, and collaboration among the interdependent and interconnected networks of people, communities, and organizations | social media |
