| A | B |
|---|
| Channel Management -Distribution | Decides how to get goods to customers. |
| Market Planning | Targets specific marketing strategies. |
| Marketing Information Management | Gathers, stores, and analyzes customer trends and competition. |
| Pricing | Based on cost and on what competitors charge for the same price. |
| Product/Service Management | Maintains and improves product mix in response to market opportunities. |
| Promotion | Informs current and potential customers about a business' products or services. |
| Selling | Customers receive good they want. |
| Customer Relationship Management | An aspect of marketing that combines customer information with customer services and marketing communications. |
| market | People who share similar needs and wants . |
| utility | An attribute of a product or service that makes it capable of satisfying consumers' wants and needs. |
| marketing concept | The idea that a business should strive to satisfy customers' needs and wants while making a profit. |
| consumer market | Consists of individuals who purchase goods and services for personal use. |
| industrial market | B2B Business to business market includes all businesses that buy products for use in their operation. |
| market share | A company's percentage of the total sales volume generated by all companies that compete in a given market. |
| target market | The group that is identified for a specific marketing program. |
| customer profile | A list of information about the target market. It may include: age, income level, ethnic background, occupation, attitudes, and geographic residence. |
