| A | B |
|---|
| Channel Management -Distribution | Is the process of deciding how to get goods into customer's hands. |
| Market Planning | Targets specific marketing strategies. |
| Marketing Information Management | Gathers, stores, and analyzes customer trends and competition. The goal is to improve business decision making. |
| Pricing | Based on cost and on what competitors charge for the same price. |
| Product/Service Management | Maintains and improves product mix in response to market opportunities. |
| Promotion | Informs current and potential customers about a business' products or services. |
| Selling | Customers receive goods that they want. |
| YOU GOT THIS! | YOU GOT THIS! |
