| A | B |
|---|
| business ethics | Rules of conduct that guide actions in the marketplace |
| illegal | Some marketing activities have a detrimental impact on society even though they are not expressly THIS |
| business | honesty, fairness, justice are all associated with THESE ethics |
| Technological | The "T" in the PESTLE framework stands for THIS |
| Legal | Doing corrective advertising would fall under THIS PESTLE heading |
| activists | Ralph Nader's book, Unsafe at Any Speed, exposed safety defects in a GM automobile and encouraged THESE people to work for change |
| culture jamming | Adbusters uses a strategy to disrupt efforts by the corporate world to dominate our cultural landscape known as THIS |
| corporate sociopolitical activism | When a corporation takes a stand regarding a controversial issue |
| media literacy | People who take all Internet searches to be true may struggle with THIS |
| market access | THIS can be limited due to ___THIS can be limited by: disabilities, media literacy, living in a food desert |
| food desert | If someone lives in an inner-city area where there are no grocery stores within walking distance & to shop for groceries, have to take a city bus and ride for 15 minutes to the nearest grocery store then they live in THIS |
| social marketing | The term that refers to marketing techniques that are used to encourage positive behaviors such as literacy or discourage negative behaviors like drunk driving |
| social | Advertisements reminding people to stay focused while driving and to avoid texting are THIS type of marketing |
| corporate social responsibility | TOMS has integrated THIS into their business model by giving a pair of shoes to a needy child for every pair that it sells. |
| cause marketing | A strategy that aligns a company brand with a cause to generate business and societal benefits |
| cancel culture | The phenomenon of concerned consumers calling out firms for their unacceptable behaviors and calling for boycotts |
| phishing | Scams where people receive fraudulent emails that ask them to supply account information |
| consumer addiction | A physiological or psychological dependency on a product or service |
| cyberbullying | calling someone mean names online is an example of THIS |
| identity theft | an example of THIS would be using someone else's benefits to gain services |
| Botnets | THESE hijack computers with malware |
| location privacy | The fact that GPS devices in our smartphones transmit our approximate geographic location at all times brings up the issue of THIS |
| identity | the most common consumer complaint, according to the Federal Trade Commission is THIS type of theft |
| shrinkage | Cash losses due to shoplifting and employee theft |
| serial wardrobers | who buys an outfit, wears it once, and returns it; customers who change price tags on items, then return one item for the higher amount; and shoppers who use fake or old receipts |
| greenwashing | When companies make false claims about how environmentally friendly their products are |
| green marketing | A strategy that involves the development and promotion of environmentally friendly products |
