| A | B |
|---|
| perception | The process by which people select, organize, and interpret sensations |
| sound symbolism | process by which the way a word sounds influences the listener's assumptions about what the word describes |
| haptic | The sense of touch or THIS appears to moderate the relationship between product experience and judgment confidence. |
| multiple | As a general rule, a marketer's message becomes more effective when it appeals to __________ senses |
| color forecasts | Making preparations for a popular colors |
| Music | THIS can impact our feelings and behaviors. |
| touch | The natural user interface philosophy of computer design is associated with THIS sense |
| online retailers | The increasingly important role of the haptic sense poses the greatest challenge to THESE sellers |
| gastrophysics | Eating is a multisensory experience. according to THIS study |
| endowment effect | touching at item creates a greater level of attachment to the item and increased their willingness to pay more for the item |
| contamination effect | when a person doesn't want an item because someone else has already touched it |
| differential threshold | the ability of a sensory system to detect changes between two stimuli. |
| just noticeable difference | The minimum difference that can be detected between two stimuli |
| Weber's Law | Amount of change required for the perceiver to notice a change systematically relates to the intensity of the original stimulus |
| subliminal perception | term refers to perception that is below the level of the consumer's awareness |
| Gestalt psychology | Our brains tend to relate incoming sensations to others already in memory, based on some fundamental organizational principles from the totality of a set of stimuli rather than from any individual stimulus. |
| similarity principle | an example is Big Red soda using an all red background and lettering |
| Interpretation | the meanings we assign to sensory stimuli |
| Perceptual selection | consumers attend to only a small portion of the stimuli to which they are exposed. |
| sensory stimuli | Smells, sights, taste, sounds, and textures are the 5 ___________ ______________ |
| Psychophysics | the science of how people integrate the physical environment into their personal, subjective worlds. |
| closure | THIS principle states that people tend to perceive an incomplete picture as complete |
| schema | Beliefs or the meaning we assign to a given stimulus. |
| adaptation | Discrimination, exposure, intensity all lead to THIS |
| semiotics | discipline that studies the correspondence between signs and symbols and their meaning. |
| sign | Tony the Tiger is an example of what component of semiotics |
| object, sign, interpretant | In semiotics the 3 basic components of the marketing message |
| occasions | An ad telling people about having a product when you can't have another is positioning by THIS |
| product class, occasions, users | 3 of the dimensions that marketers use to define a brand in the marketplace |
| product class | Freshpet positioning by saying its a freshly made dog food |
