| A | B |
|---|
| incidental | When you hum a tune after hearing on a commercial for instance is an example of this type of learning |
| behavioral learning | theory that assumes that learning takes place as the result of responses to external events |
| conditioned;unconditioned | Classical conditioning takes place when a(n) ________ stimulus is continuously matched with a(n) ________ stimulus. |
| Ivan Pavlov | classical conditioning was first demonstrated by THIS psychologist |
| stimulus generalization | Family branding, licensing, and look-alike packaging are all marketing strategies based on THIS |
| positive | Type of reinforcement where a person receives compliments on their outfit and wears that often because of this |
| shaping | When a consumer learns a desired behavior over a period of time |
| classical and instrumental | Two major approaches to learning that represent the behavioral learning viewpoint are THESE types of conditioning. |
| conditioned response | the red pen eliciting a positive feeling after being paired with favorite music is THIS |
| negative | when an ad shames you for not purchasing something that would help you its THIS type of reinforcement |
| frequency marketing | Starbucks rewarding customers with free items the more that they buy is an example of THIS |
| Observational | THIS learning occurs when an individual watches the actions of others and notes the reinforcements they receive for their behaviors |
| cognitive development | Stages in THIS process are cued, limited, strategic |
| cognitive | learning theory approaches stress the importance of internal mental processes |
| Jean Piaget | psychologist who was the foremost proponent of the idea that children pass through distinct stages of cognitive development |
| modeling | when you mimic someone's behavior |
| limited | developmental stage are children in when they are under the age of six and do not employ storage-and-retrieval strategies |
| cued | Children between the ages of 6 and 12 employ storage/retrieval strategies but only when prompted to do so. |
| encoding | According to the information-processing approach to studying the memory process, in THIS stage, information enters in a way the system will recognize it. |
| recognition | In a typical ________ test, subjects are shown ads one at a time and asked if they have seen them before |
| short term | Chunking plays a role in what type of memory |
| von Restorff Effect | According to this theory, the novelty of a stimulus improves recall. |
| schema | A cognitive framework we develop through experience |
| spreading activation | thinking back and forth about brands is an example of this |
| knowledge structures | a system of storage units in your brain that are essentially complex spider webs filled with pieces of data |
| pioneer | Swiffer or Tessla would be considered this type of brand because they were the first |
| category exemplar | A product that is so much more familiar to customers that they can easily recall information about it and compare it to all others |
| knowledge | Ways that we organize THIS of brands include product category brand-specific consumption, evaluative reactions |
| episodic | THESE memories relate to events that are personally relevant; therefore, a person's motivation to retain these memories will likely be strong |
| sensory | The memory permits the temporary storage of information we receive from our senses. |
