| A | B |
|---|
| economic-buyer | people buying products because the features and value is THIS theory |
| convenience | prepared meals, instant pictures and drive thrus all appeal to consumers need for THIS |
| economic | Convenience is THIS type of need |
| appearances | Economic buyers are concerned with facts and logic but not superficial things like THIS |
| wants | preferences a person learns. |
| drive | a strong stimulus that encourages action to reduce a need |
| different | Psychologists say that a particular good or service might satisfy ____________ levels of needs at the same time. |
| social | Wearing certain clothes or make up so that your friend want to look like you appeals to tTHIS type of need |
| personal | Giving to charity would be THIS type of need |
| selective perception | he process of screening out or modifying ideas, messages, and information that conflict with previously learned attitudes and beliefs |
| selective retention | we remember what we want to remeber |
| reinforcement | when a response satisfies a drive, strengthening the relationship between the cue and the response |
| attitude | a person’s point of view toward somethin |
| family life cycle | studying THIS would help marketers understand why certain people with children would buy different things than people who do have them |
| social class | Measuring THIS is NOT just based on income! |
| opinion leaders | THESE people can influence what products and brands people buy. |
| marketers | THese people are paying more attention to ethnic minorities because cultural and ethnic dimensions are being preserved, the number of ethnic consumers is growing at a fast rate, the wealth of ethnic minorities is growing & ethnic minorities often share buying patterns |
| homogeneous. | The people in an ethnic group are NOT ___________ but different within the group |
| purchase situation | the purpose, time available, and location of a purchase make up THIS |
| consumer behavior | characteristics of the purchase situation influence THIS |
