| A | B |
|---|
| Europe | Privacy laws are stricter in THIS country than they are in the US |
| dollars | U.S. corporations spend relatively little of their sales _________ on advertising. |
| ad agencies | THESE bring experience from working with other clients to a client’s problem |
| testimonials | During the evaluation and trial phase of a product’s adoption process, THIS type of advertising is usually most appropria |
| decision | Point-of-purchase ads and price deal offers are types of advertising that are most appropriate during THIS stage of the adoption process. |
| advertising allowances | price reductions to retailers to encourage them to promote products locally. |
| Cooperative advertising | wholesalers and retailers doing advertising that is partially paid for by the producer |
| institutional advertising | types of advertising promotes an organization's image, reputation, or ideas rather than a specific produc |
| pioneering advertising | If a company is in the market introduction stage of the product life cycle and advertisers want to inform potential customers about the product category it would use THIS type of advertising |
| competitive advertising | types of advertising attempts to develop selective demand for a specific bran |
| direct competitive | A company that wants to influence consumers to immediately switch to its products/service would most likely utilize THIS advertising |
| reminder | If a company is in the maturity stage of the product life cycle and has achieved brand insistence among its customers, and its advertisers are trying to reinforce its presence in the market, it is likely using THIS type of advertising |
| comparative | An ad that states that its product is faster and more reliable than another brand, is an example of THIS advertising |
| television | the best advertising medium for the company to use if it needs to DEMONSTRATE their product |
| target market | In order to ensure good media selection, an advertiser must clearly specify THIS first |
| radio | advertising media is characterized by wide reach, a segmented audience, relatively low cost, and short exposure |
| digital advertising | THIS is responsible for the decline in the percentage of ad revenue being spent on advertising in newspapers and magazines and on television |
| pay-per-click | Most websites use THIS advertising model, which requires advertisers to pay media costs only when a customer uses the ad to link to the advertiser's website |
| retargeting | When the ads displayed in the sidebar change based on the websites recently visited |
| click fraud | If a company runs numerous ads on its website and pays people to click on those ads, regardless of whether or not they are actually interested in the products being advertised & then the advertisers must pay that business a fee for each click |
