| A | B |
|---|
| Advertising | communicating with users of goods and services |
| Target Audience | the group of people for whom the ad is intended |
| Emotional Appeal | appealing to customer's feelings |
| Rational Appeal | using logic and facts |
| Slogan | a saying associated with a product or service that appeals to customers |
| Jingle | a song or tune easily remembered in relation to a product or servicve |
| Tagline | a short catchphrase for a product or service designed to appeal to customers |
| Customers | people who buy a good or service |
| Goods | things bought by customers |
| Products | things bought by customers |
| Service | work done by others for others |
