| A | B |
|---|
| Our consumption choices, the brands we use, the activities in which we engage, and the groups to which we belong are all expressions of THIS | unique identity |
| A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product during the three stages of the consumption process. | consumer |
| Music, movies, sports, and books are part of ________. | popular culture |
| a multilayered concept that involves our personal self and our social self. | Identity |
| the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires? | consumer behavior |
| Because many different perspectives shape the field of consumer behavior, the field is THIS in nature | interdisciplinary |
| someone who grew up in a "wired" and highly networked area | digital native |
| business ethics | Rules of conduct that guide actions in the marketplace |
| Technological | The "T" in the PESTLE framework stands for THIS |
| corporate sociopolitical activism | When a corporation takes a stand regarding a controversial issue |
| media literacy | People who take all Internet searches to be true may struggle with THIS |
| prostitute | THIS is an example of a consumed consumer |
| market access | THIS can be limited due to ___THIS can be limited by: disabilities, media literacy, living in a food desert |
| cause marketing | A strategy that aligns a company brand with a cause to generate business and societal benefits |
| phishing | Scams where people receive fraudulent emails that ask them to supply account information |
| consumer addiction | A physiological or psychological dependency on a product or service |
| shrinkage | Cash losses due to shoplifting and employee theft |
| perception | The process by which people select, organize, and interpret sensations |
| sound symbolism | process by which the way a word sounds influences the listener's assumptions about what the word describes |
| haptic | The sense of touch or THIS appears to moderate the relationship between product experience and judgment confidence. |
| online retailers | The increasingly important role of the haptic sense poses the greatest challenge to THESE sellers |
| differential threshold | the ability of a sensory system to detect changes between two stimuli. |
| just noticeable difference | The minimum difference that can be detected between two stimuli |
| subliminal perception | term refers to perception that is below the level of the consumer's awareness |
| Interpretation | the meanings we assign to sensory stimuli |
| schema | Beliefs or the meaning we assign to a given stimulus. |
| behavioral learning | theory that assumes that learning takes place as the result of responses to external events |
| conditioned;unconditioned | Classical conditioning takes place when a(n) ________ stimulus is continuously matched with a(n) ________ stimulus. |
| Ivan Pavlov | classical conditioning was first demonstrated by THIS psychologist |
| stimulus generalization | Family branding, licensing, and look-alike packaging are all marketing strategies based on THIS |
| shaping | When a consumer learns a desired behavior over a period of time |
| negative | when an ad shames you for not purchasing something that would help you its THIS type of reinforcement |
| Observational | THIS learning occurs when an individual watches the actions of others and notes the reinforcements they receive for their behaviors |
| cognitive development | Stages in THIS process are cued, limited, strategic |
| motivation | the processes that lead people to behave as they do. |
| drive | theory of motivation is related to the idea that customers desire a state of balance called homeostasis |
| valence | Goals can be positive or negative so they have THIS |
| hedonic | Motivation that is driven by the need for pleasure |
| extrinsic motivation | occurs when someone is pushed by an external force. |
| physiological | According to Maslow's hierarchy of needs, the lowest level |
| relatedness | the experience of warmth, bonding, and care, and is satisfied by connecting to and feeling significant to others |
| self determination | THIS theory maintains that people are intrinsically motivated by innate psychological needs for autonomy, relatedness, and competence |
| attitude | a lasting, general evaluation of people, objects, advertisements, or issues |
| Utilitarian function | general attitude function is most closely related to the basic principles of reward and punishment |
| internalization | The highest level of involvement in regards to the levels of commitment to an attitude. |
| compliance | The lowest form of involvement in regards to the levels of commitment to an attitude. |
| "sadvertising" | A recent advertising trend of inspirational stories that manipulate our emotions |
| cognitive consistency | According to THIS principle, we form attitudes based on how well they fit with other attitudes |
| balance theory | According to THIS theory we want the elements of a triad to be harmonious |
| peripheral | THE route to persuasion is taken when the receiver is not really motivated to think about the arguments made in a communication message. |
| problem recognition | The first stage in the consumer decision-making process |
| information search | the process by which the consumer surveys the environment for appropriate data to make a reasonable decision |
| evaluative | Dimensions we use to judge the merits of competing options |
| habitual | Buying decisions that are made with little or no conscious effort |
| cancel cuulture | the phenomenon of concerned consumers calling out firms for their unacceptable behaviors and calling for boycotts |
