| A | B |
|---|
| Rhetoric | The art and logic of written or spoken argument |
| Rhetorical context | The background or situation to which a persuasive message is addressed |
| Rhetorical device | A technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a different perspective |
| Exigence | The part of a rhetorical situation that inspires, provokes, or prompts writers to create a text |
| Claim | What an argument tries to prove (thesis) |
| Purpose | What the writer hopes to accomplish with their text (ex: to inform, persuade, entertain, etc.) |
| Rhetorical strategy | A plan of action or movement to achieve a goal, aka the way an author organizes words, sentences, and an overall argument to achieve a purpose |
| Appeal | The qualities of an argument that make it truly persuasive (logos, ethos, pathos, counterargument) |
| Logos | Appeals to logic and/or reason (specific details, examples, facts, etc.) |
| Ethos | Appeals to the speaker/writer's trustworthiness, credibility, and reputation |
| Pathos | Appeals to one's emotions |
| Analogy | Asks a reader to think about the resemblance between two things that are essentially different; a form of comparison between something unfamiliar and something familiar |
| Rhetorical question | A question asked for the sake of an argument; purpose is to get the audience to think about an idea more than answering the question |
| Anecdote | A brief story told by a writer/speaker to illustrate a point as a way to relate to the audience |
| Allusion | A reference to a familiar person, place, or thing drawn from another text |
| Style | The author's words and characteristic way that the writer uses language to achieve certain effects |
| Narration (narrative style) | Refers to telling a story or recounting a series of events |
| Process analysis | A method of paragraph or essay development by which a writer explains step by step how something is done or how to do something |
| Division and classification | Division: writers break down their subjects into parts for the purpose of understanding the subject; classification: organizes supporting details into three or more groups with each group having its own identifying characteristics |
| Compare and contrast | Purpose is to analyze the differences and/or similarities of two distinct subjects |
| Definition | A type of exposition in which a statement of the meaning of a word is offered by the writer |
| Exemplification | A type of exposition - the writer uses examples, specific opinions, and/or anecdotes |
| Cause and effect | A method of paragraph or essay development in which a writer analyzes the reasons for - and/or the consequences of - an action, event, or decision, it answers the question why and explains the reasons for the occurrence or consequences of the action |
| Point of view | The particular perspective from which a story is told (first person, omniscient, etc.) |
