| A | B |
|---|
| Self-construal | the degree to which we think of our self as independent from others versus feeling interdependent with them. |
| self-concept | the beliefs a person holds about his own attributes and how he or she evaluates their self on those qualities |
| ideal self | a person's conception of how they would LIKE to be |
| symbolic interactionism | According to THIS, relationships with other people play a large part in forming the self. |
| social compairson | Someone who evaluates their appearance by evaluating themselves based on the appearances of people depicted in advertisements |
| actual self | our realistic appraisal of the qualities we have and don't have. |
| self-image congruence | This model is illustrated when we choose products that match an aspect of ourself |
| levels | Extended self _________ include individual, family, community, and group |
| family | categories or levels of the extended self would the home most likely be associated with |
| group | the level of extended self associated with being an EXTREME fan of a sports team |
| community | identifying yourself based on the town where you grew up is what level of extended self |
| consumption choices | THESE say a great deal about our identitites |
| digital self | the identity that you express online |
| self-concept clarity | You have this if you very self-confident in who you really is and what you enjoys |
| compensatory consumption | purchasing items to help overcome self-esteem issues |
| power posing | standing in front of a group in a confident manner helped bolster resolve and overcome fears. |
| theory of embodied cognition | confidence due to wearing a suit for instance |
| Anti-consumption | purposely NOT buying something to make a statement |
| sex-typed | THESE products feature shapes and colors our culture associates with one gender. |
| Androgyny | THIS refers to the possession of both masculine and feminine traits |
| age 1 | When people start picking up on the concept of gender roles |
| Patriarchal masculinity | the viewpoint that advocates the superiority of masculinity over femininity, or the authority of men over women. |
| agentic | When boys are encouraged to "win" in competitions with other boys it reflects THIS orientation |
| gender-bending | creating pink power tools are an example of THESE type of porducts |
| cultures | The normality of sex-typed behaviors varies across THESE |
| body image | a consumer's subjective evaluation of his or her physical self |
| ideal of beauty | preference in a culture for a particular model of beauty (or exemplar) |
| outcasts | Historically, tattoos have been associated with people who are considered THIS |
| body image | THESE distortions cause people to believe that their body literally is bigger or smaller than others see it. |
| Fatshionistas | plus-size consumers who want to lose weight to fit into mainstream fashion items. |
