| A | B |
|---|
| micro-marketing | concerns the marketing activities of an individual firm |
| macro-marketing | concerns how the whole marketing system works |
| consumers | The basic objective of the market-directed economic system of the United States satisfy the needs that _____________ feel are important. |
| consumer satisfaction | THIS depends on one’s own expectations and aspirations. |
| profits | THIS can be used as a rough measure of how efficiently a firm is satisfying customer |
| benefits: cost | A customer is more likely to buy a firm’s product if the __________ of the marketing mix exceed the _______ of the product. |
| a lot | The micro-marketing of firms that are production-oriented often costs _________for the amount of customer satisfaction it generates. |
| marketing mix | Firms are more likely to be successful when they blend the four Ps of THIS properly. |
| marketing | If a company creates a product that customers like but , but the prices and distribution causes it to fail this is animporoper blending of THIS mix |
| prices | Advertising can actually result in lower THESE for the consumer. |
| economies of scale | Advertising can increase demand for the product—resulting in THIS in manufacturing, distribution, and sales. |
| reflects | marketing ______ our values. |
| marketing manager | THIS person is responsible for integrating strategy decisions made by people throughout a given firm about all of the Four Ps into a coherent plan |
| Product | componen of the marketing mix that concerns decisions about packaging and brandin |
| marketing plan | Developing THIS provides a blueprint for how a firm will implement its marketing strategy. |
| plan | A good marketing ________ is an analysis of the external market environment, a summary of the target market, a description of the company's overall marketing objectives, a positioning statement |
| overview | section of the marketing plan that includes a description of how the Four Ps fit together is the ___________of the marketing strategy |
| price | In a marketing plan, the nature of demand and marginal analysis are part of THIS component of the marketing mix |
| evaluate; adapt | Marketing managers should frequently _________ and _______ marketing strategies. |
| world | Marketers need to develop marketing strategies that maximize profit and make for a better _________ |
