| A | B |
|---|
| society's personality | Culture is best described as THIS |
| Social structure | the way people maintain an orderly social life |
| ideology | The aspect of a cultural system which describes the mental characteristics of a people and the way they relate to their environment and social groups |
| cultural gatekeepers | In the cultural production process, the people who control the flow of information between producers and customers |
| indulgence versus restraint | Hofstede's dimensions of national culture is defined as the extent to which a society allows relatively free gratification of basic and natural human drives related to enjoying life and having fun |
| myth | A story containing symbolic elements that express the shared emotions and ideals of a culture |
| Power distance | the extent to which less powerful members of organizations and institutions accept and expect that power is distributed unequally |
| conflict | Myths usually involve stories focusing on opposing forces that are in THIS |
| dynamic | Culture constantly changes it is THIS |
| ethnography | a deep, longitudinal inquiry from the inside of a cultural phenomenon or group to unravel insights into the cultural processes therein. |
| Acculturation | the learning that occurs when we travel to a new culture and learn that culture's value system and ways of doing things |
| ritual artifacts | Wedding rice, birthday candles, and diplomas are all examples of THESE |
| gestation | THIS refers to a stage in the gift-giving process, where the giver procures an item to mark some event |
| ritual | A set of multiple symbolic behaviors that occur in a fixed sequence and tend to be repeated |
| fortress | Brands that we closely link to our rituals |
| Extraordinary | beliefs that either cannot be affirmed by science or that even contradict established science. |
| profane consumption | THIS occurs with objects and events that are considered to be ordinary and everyday. |
| collecting | The systematic acquisition of a particular object or set of objects |
| Sacralization | when ordinary objects, events, and even people take on sacred meaning |
| objectification | occurs when we attribute sacred qualities to mundane items |
| hoarding | failure to throw out things that most people consider to be garbage is now a full-blown obsession |
| global consumer culture | The dominance of multinational firms creates THIS that unites people around the world by their common devotion to brand-name consumer goods, movie stars, celebrities, and leisure activities. |
| ethnocentrism | The belief that other cultures are inferior to your culture |
| innovators | Consumers who always are on the lookout for novel products or services and who are first to try something new |
| Fashion | the process of social diffusion by which style is adopted by consumers |
| diffusion of innovation | refers to the process whereby a new product, service, or practice spreads through society. |
| trialability | firms often distributed free samples of new products to determine whether the product possesses this attribute. |
| practices | "routinized things people do, say, and understand" that are situated within a larger system of social structures, such as markets and governments |
| technology adoption | According to THIS model the likelihood of consumers embracing a new product or innovation is based on two factors: the perceived usefulness of the new option and the perceived ease of use |
| early adopter | receptive to new styles because they are involved in the product category and value being trendy. |
