| A | B |
|---|
| shopping orientation | A general attitude toward shopping |
| landscape | retailer that used a simulated outdoor environment |
| being space | A store environment that has been made to resemble a living room where customers can relax, hang out with friends, or even learn |
| atmospherics | the conscious designing of retail space and its various dimensions to evoke certain effects in buyers. |
| activity store | consumers participate in the production of the products or services they buy |
| POP Stimuli | A coupon-dispensing machine in a grocery aisle and an employee handing out free samples of a new product |
| impulse buying | when someone has a sudden urge that they couldn't resist to buy something |
| Japanese | gemba, or the one true source of information, is a concept derived from what culture |
| marketscape | The retail theme being used when a retailer's store images are built on associations with manufactured places. |
| checkout | Impulse items such as candy or gum are placed near HERE |
| Self-construal | the degree to which we think of our self as independent from others versus feeling interdependent with them. |
| self-concept | the beliefs a person holds about his own attributes and how he or she evaluates their self on those qualities |
| ideal self | a person's conception of how they would LIKE to be |
| symbolic interactionism | According to THIS, relationships with other people play a large part in forming the self. |
| social compairson | Someone who evaluates their appearance by evaluating themselves based on the appearances of people depicted in advertisements |
| actual self | our realistic appraisal of the qualities we have and don't have. |
| self-image congruence | This model is illustrated when we choose products that match an aspect of ourself |
| levels | Extended self _________ include individual, family, community, and group |
| family | categories or levels of the extended self would the home most likely be associated with |
| group | the level of extended self associated with being an EXTREME fan of a sports team |
| Personality | a person's unique psychological makeup and how it consistently influences the way a person responds to his/her environment |
| id | the part of the personality that seeks immediate gratification |
| balance | When the ego tries to ___________ opposing forces, it uses the reality principle |
| motivational | THIS research attempted to use Freudian ideas to understand the deeper meanings of products and advertisements |
| archetypes | According to the theories of Carl Jung, our shared memories create THESE, which involve universal themes and appear frequently in myths and stories across cultures. |
| personality traits | Match.com and eharmony.com measure identifiable personal characteristics called THESE |
| ego | the system that acts as a referee in the fight between temptation and virtue |
| dichotomous thinking | a type of black-and-white cognitive thinking style that drives perfectionists |
| Trait reactance | an individual predisposition to resist and oppose any influence perceived as a restriction on one's autonomy. |
| frugal | THESE type of people deny short-term purchasing whims; they choose instead to resourcefully use what they already own |
| subculture | a group whose members share beliefs and common experiences that set them apart from others. |
| autonomy; affiliation | Our social identity is shaped by the tension between THESE two things |
| social identity priming | identities we hold can become salient. |
| ingroup bias | the idea that you like your own cultures foods and other things the best |
| divergent | making decisions opposite of your friend group for example shows this type of thinking |
| intersectionality | when multiple social identities interact to form unique experiences |
| Social dominance | this orientation refers to the extent to which a person wants their ingroup to be superior to–and exercise power over–outgroups. |
| extended family | three generations of a family living together |
| nuclear | this type of family is made up of a mother, a father, and at least one child |
| sandwich generation | providing support for her aging parents and children |
| reference group | an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior. |
| Social identity theory | each of us has several "selves that relate to groups." |
| aspirational | The reference group that a student who doesn't know a famous basketball player personally |
| reference | you seek your friends opinions about what you do so they are THIS group |
| celebrities | When companies use THESE people in their ads, they are an example of an aspirationalgroup |
| norms | Within groups, informal rules of behavior |
| social loafing | when we do not devote as much time and effort to a task as we could because our contribution is part of a larger group effect |
| minimal group | People will favor the groups they are in, even if they are arbitrary is THIS paradigm |
| Red Sneakers | THIS Effect would be illustrated by a person choosing to dress completely differently than everyone else at work |
| Perceived typicality | the extent to which an influencer conforms with the brand's stereotypical consumer. |
| social class | Summarize how our consumption choices are expressions of our taste and are strongly influenced by THIS |
| homogamy | A tendency for people to marry in a social class similar to their own |
| habitus | THIS causes consumption preferences to cluster together. |
| social capital | THIS can be reflected in our manners or ways of speaking such as an accent |
| Social distinction | a system of social relations embedded in judgments of consumption tastes |
| reputation economy | when you gain people's approval like someone giving you a positive review online |
| mature | The more THIS a consumer gets in their luxury consumption journey, the more they move away from highly visible markers of luxury with visible logos. |
| high culture | THESE consumers tend to prefer "self-actualizing" experiences that are mentally stimulating and creative |
| Online gated | THESE communities selectively allow access to some people may offer a high degree of social capital to the lucky few who pass the test |
| income | THESE shifts in upward mobility are linked to a shift in women's roles and an increase in educational attainment |
| society's personality | Culture is best described as THIS |
| Social structure | the way people maintain an orderly social life |
| ideology | The aspect of a cultural system which describes the mental characteristics of a people and the way they relate to their environment and social groups |
| cultural gatekeepers | In the cultural production process, the people who control the flow of information between producers and customers |
| indulgence versus restraint | Hofstede's dimensions of national culture is defined as the extent to which a society allows relatively free gratification of basic and natural human drives related to enjoying life and having fun |
| myth | A story containing symbolic elements that express the shared emotions and ideals of a culture |
| Power distance | the extent to which less powerful members of organizations and institutions accept and expect that power is distributed unequally |
| conflict | Myths usually involve stories focusing on opposing forces that are in THIS |
| dynamic | Culture constantly changes it is THIS |
| ethnography | a deep, longitudinal inquiry from the inside of a cultural phenomenon or group to unravel insights into the cultural processes therein. |
