| A | B |
|---|
| Accessibility | Ensuring that graphics are accessible to everyone including individuals with disabilities. |
| Build & Test | Exporting and testing an InDesign Document. |
| Change Order | An order that adds or deletes content from the original scope of work. |
| Client Goals | A client’s aim or desired result of a project. |
| Define | Defining project goals, guidelines, budget, etc. etc. |
| Delivery | Delivering a final product to a client. |
| Demographics | Breaking groups or markets into segments according to age, race, religion, gender, ethnicity, income, education, or other statistically measurable data. |
| Design | Creating the InDesign document. |
| Design Brief | A written plan that identifies a problem to be solved, its criteria, and its constraints. The design brief is used to encourage thinking of all aspects of a problem before attempting a solution. |
| Design Comps | Multiple renditions of the design to show clients, provides a visualization of a product before it is professionally completed. |
| Drafts | Rough designs or mockups that show the client the designer’s intentions for the final product. |
| Feedback loop | Two-way communication between the designer and the client where each round of feedback helps to guide the development of the design. |
| Iteration | A design methodology based on a cyclic process of prototyping, testing, analyzing, and refining a product or process. |
| Project Management | The application of processes, methods, knowledge, skills and experience to achieve the project objectives. |
| Project Scope | Defines the boundaries of a project. It spells out the expectations for what needs to be done. |
| Prototype | A first, typical or preliminary model of something, especially a machine, from which other forms are developed or copied. |
| Redesign | Using feedback to make changes to the original project with the ultimate goal of meeting the client’s needs. Can occur several times throughout the time span of a particular project. |
| Scope Creep | Incremental expansion of the project scope. Introducing features not originally planned. Delays project and adds cost. |
| Sketches | Rough drafts of a potential design showing the main features to communicate a look and feel of the design. |
| Specifications | Technical requirements for the design for agreed on deliverables. |
| Stages of Design | Pre Production (Planning), Production (Creating), Post Production (editing, changing, reviewing, exporting). |
| Structure | Structuring a project with team members and defined roles. |
| Target Audience | A group of people, at which a film, advertising, or campaign is aimed at, defined based on their common characteristics such as demographics and behaviors. |
| Wireframe | A layout of a web page that demonstrates what interface elements will exist on key pages. |
