| A | B |
|---|
| Alignment | Arranging design components in an organized and visually appealing manner. |
| Aspect Ratio | The ratio of the width of the height of a design composition. |
| Balance | The way in which visual elements are positioned in a design. |
| Color | The element of art that is produced when light strikes a specific object. Consists of three aspects: hue, saturation, and brightness. |
| Depth of Field | The range of “acceptable sharpness” in front of the camera within which objects appear in focus to the human eye; objects closer to the camera or beyond the far end of that range will appear blurry and out of focus. |
| Emphasis | The component of a design that first attracts attention. |
| Field of View | The amount of the observable world that is observable in that moment. |
| Gestalt Principle | How humans perceive grouped objects and patterns. Used to create aesthetically pleasing and easy to understand designs. |
| Kerning | This is the adjustment of the space between two individual letters. |
| Leading | This is the adjustment of the space between lines of text. |
| Lines | A point that moves throughout a design. |
| Movement | The appearance of movement. Created by rhythm. |
| Proximity | How close objects, shapes, images, or text is to other elements in a design. |
| Repetition | Repeating elements in a design to create contrast, interest, or movement. |
| Rhythm | The suggestion of movement within a design. |
| Rule of Thirds | Dividing a photograph or video into a tic-tac-toe board. The subject takes up one third of the screen with eyes usually on the bottom third or top third line. |
| Rules of Composition | Established rules for setting up a photograph so that it is visually appealing. |
| Scale | The size of objects in a design. Can be used to create emphasis or contrast. |
| Shapes | Areas of colors defined by lines. |
| Text Alignment | Formatting the appearance of text with the margins of the text box. |
| Texture | The illusion of a three dimensional physical surface (tactile) created by shapes, lines, and shadows. |
| Tracking | This is the adjustment of the overall spacing between letters. |
| Unity/Harmony | Creating a pleasing design by following the principles of design. Everything belongs. |
| Variety | Having different colors, shapes, lines, fonts, etc. etc. in a design. |
| Visual Hierarchy | The design process of directing the viewer where to look and what order to look at a design in. |
| White Balance | The balancing of the color white on a camera that ensure all other colors are correct. |
| White Space | The absence of text or graphics in a design; visual breathing room for the eye; helps avoid overcrowding and creates natural flow. |
